Just over a month ago, we began rolling out some abandoned cart email trigger campaigns for clients. Somewhere between 60-80% of visitors to ecommerce websites end up abandoning their shopping carts and leaving your website. No matter how polished your website is, visitors will abandon carts for a number of reasons. Perhaps they got deterred after seeing the shipping rates, or planned to visit your site later to complete their purchase. Regardless of the reason, a simple follow-up email campaign is sometimes all you need to get them back into the funnel.
On average, we’re seeing around 10% for all customers using this strategy. That means they’re seeing a 10% conversion rate on the abandoned cart emails, which is measured by users who click the email and finish their order. This sort of re-engagement strategy is a no-brainer and with some tweaking and testing of offers, we expect these numbers to climb.
If you want to capture lost sales and are interested in learning how to implement an abandoned cart trigger campaign, contact Michael Meisner for more information.
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