I’m a believer that it’s better to be an early adopter than to jump on board a crowded ship. The wine industry has largely avoided certain social networks like Google+, Tumblr, and Instagram. As consumers turn to alternate sources to share their experiences and gain insight into the things they like, brands need to understand how to expand their own exposure and interaction across the web.
As more consumers voice their opinions and share tasting notes on sites like Cellartracker, Wineberserkers, and various other forums and blogs online, the value of one or two critics’ opinions becomes further diluted. We look to our peers for advice and exposure to new wines. For example, I found out about Red Cap Vineyards on Instagram. They’re a small producer up on Howell Mountain, where I know they make magical Cabernets, and now they’re on my radar. I know they have a 2008 Cab that goes for $60 and already reached out to the owner to set up a visit.
Tumblr is one of those sites that has flown under the radar when it comes to wine, and yet it has a huge amount of users. There are a few wine-centric tumblr users and brands, including some very educated Master Somms, wineries, and normal folks who like to share their favorite selections.
Here’s my suggestions for the top ten to follow:
- Wine all the time
- Living room wine school
- Cool things you see in wineries
- In search of terroir
- Master Sommelier Dustin Wilson
- Corkbuzz
- Local vine cellar
- Dirty and Rowdy Winery
- Master Sommelier Laura Maniec
- Beneduce Wines
Don’t limit yourself to building a following of strictly wine-related users either. Think broader, and explore the lifestyle; all sorts of subjects, from food and recipes, to local and organic farming, luxury goods, and travel intersect with wine.
The post 10 Tumblr Wine Blogs to Follow appeared first on Direct to Consumer Wine Marketing - Blue Dog Solutions.
